I am so proud that Comms for Good is attending the industry’s first ever Fintech festival, FintechTalents, this week and to be involved in this community of inspiring individuals and organisations determined to make a difference. VC Innovations, the organisation behind the festival, describes how communities are part of their DNA:
“We don’t build brands, we build communities… formed by dreamers and doers, innovators and creators, problem solvers and solution providers, advisers and deciders.”
I love this vision, it resonates loud and clear with me. It is through these kinds of communities, where individuals and organisations join forces and rally together, that we can drive real change – not just in our industries, not just for customers, but for society as a whole.
For my part, I will be there with wonderful mental health research charity, MQ Mental health, helping them extend their powerful #WeSwear campaign to the fintech world. At a time when the importance of understanding and tackling mental illness is becoming more clear, it is vital that industries and organisations stand up and pledge their support.
Through an exhibition of hauntingly beautiful photos of well-known people swearing to speak out and draw attention to mental health issues, FTT festival-goers will be encouraged to learn more about how they can help – including by adding their own faces to the campaign and spreading the word through their own social channels.
Here’s my face in the #WeSwear template – and over the coming days you will see more familiar #fintech faces join me, as we join forces to make some noise about an issue that impacts us all.
If you or your organisation would like to take part in the #WeSwear campaign by sharing your own image, or if you’d like to discuss other ways to get involved, please get in touch via comms4good@gmail.com.
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