On the night of Friday 9th June, London’s banking world put on its walking shoes and took to the streets to walk 50km in support of Dimbleby Cancer Care.
Under the banner of Comms for Good, we called for banks, fintechs, and key financial services players to join forces in support of an amazing cause. The Dimbleby Cancer Care #Walk50 night walk challenge across London in June was our first chance to show how the industry can unite in support of the local community.
Walkers, including representatives from Temenos, Pushfor, Starling Bank and Deutsche Bank, demonstrated the true value of industry collaboration by collectively raising over £8000 to help cancer patients and their families. Janet Du Chenne of Deutsche Bank sums up the experience beautifully in her blog, ‘Collaboration and blisters’.
It was a life-changing shared experience of the kind only to be found through blood, sweat and tears. That night we achieved something truly amazing individually and as a team, by doing so we raised awareness and a huge amount of money for worthy cause, and as a result we also built powerful new connections with our peers, found inspiring new stories to share with our networks, and we became a positive force for change!
“Imagine the impact if we join forces as an industry in support of the causes close to our hearts”
Putting generosity at the heart of doing business 