Quick one. I won an award for Comms for Good. AKA: Comms for Good won an award. Thank you Fintech B2B Marketing Community, I’m delighted to be an official Positive Troublemaker Disruptor – it’s been a hair-raising ride but absolutely worth it.
I didn’t know how much winning this award would mean until it actually happened. And it felt extra special knowing how many people in the room on the night were supporters from the start. Especially when the whole idea got off to such a bumpy start.
Ultimately it’s a reminder to fight for what you know is right – even it it means going against the flow, being criticised and bullied by colleagues and leaving the job that inspired the idea.
Comms for Good was founded on the idea that being generous is smart way to grow a business, build a brand and create community. It was born from my experience of community while recovering from cancer and how people will go the extra mile for people or causes they care about.
Some people loved the idea of proactively applying these principles to corporate marketing and comms – and supporting charities along the way. Others thought it was a waste of time, unprofessional, attention-seeking and icky (because I was drawing on a personal cancer story).
This award is for all of them: the supporters and the haters. Thank you. To my supporters for holding me up. And to the haters for teaching me to fight.
Putting generosity at the heart of doing business 